Adrian J Cotterill, Editor-in-Chief
Vistar Media announced this week that its ad serving technology will power TVM DOOH display screens located in restaurants and bars across the U.S.
Tom Yates, Chief of Product at TVM DOOH told us “Thanks to the Vistar ad server, we now have a comprehensive solution to manage our direct sold and programmatic advertising campaigns, ensuring a seamless content and ad delivery experience for advertisers and customers. As the leader in the DOOH space, Vistar is the ideal company to help support our business goals and we look forward to seeing where this partnership takes us”.
TVM DOOH will leverage the Vistar Ad Server to manage its inventory and increase yield through a unified auction. By putting bidders together in a single auction, TVM DOOH will have full control of every ad spot and the ability to maximize revenue for its inventory.
With more than 200 media networks representing 375,000+ venues, Vistar has the largest footprint of programmatically accessible OOH inventory available to both enterprise and startup networks globally.
Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media said “We are thrilled to add the TVM DOOH network to our platform and play a role in its effort to transform bars and restaurants to become more digital, and in turn empowering advertisers to reach their target consumers with unique in-venue opportunities”.
With TVM DOOH’s inventory now available on Vistar’s DOOH platform, media buyers can place their buys programmatically through private marketplace deals or through Vistar’s ad exchange.
TVM DOOH digital screens are located in central positions such as behind the bar and main dining rooms inside restaurant and sports bars. They claim 2000 locations and over 4000 digital displays in 21 states and provide a reach of over 70m weekly impressions to an audience of 21+.
Follow DailyDOOH