OUTFRONT Media Inc. (NYSE:OUT) has announced that it has acquired 21 large format wall displays, 18 static and three digital in the city of Detroit, Michigan from Total Outdoor.
Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT told us “This acquisition increases our robust coverage in Detroit, a top 15 DMA market in the U.S. and our largest market in Michigan,” said JAll of the acquired inventory is in high profile areas within Detroit’s thriving central business district.”
OUTFRONT is the leading out of home provider in the market. The large, spectacular wall assets are in premium locations within Detroit’s central business district, targeting several major consumer areas, including offices, apartments, restaurants, stadiums, theaters, hotels, casinos and other entertainment venues.
Jeff Terlep, OUTFRONT’s Regional General Manager, Michigan and Ohio said “We are extremely excited to have stellar wall assets, all within Detroit’s vibrant city center,” said “These dominant displays in prime locations provide excellent coverage for capturing a variety of highly-desirable audiences who work/play/visit downtown Detroit, as it continues to grow”.