The Japan Pavilion At #CES2022

Adrian J Cotterill, Editor-in-Chief

The Japan External Trade Organization (JETRO) announced today that 52 technology startups will showcase their innovations at #CES2022.

The number of startups representing Japan at the JAPAN Pavilion (commonly known as the ‘J-Startup Pavilion’) in Eureka Park has doubled from 26 during the last in-person show in January 2020, prompting its host, JETRO, to open a second pavilion on the Venetian Expo’s second floor for #CES2022. Forty companies will exhibit at the JAPAN Pavilion in Eureka Park and 12 at the second pavilion.

JETRO’s Executive Vice President Ichiro Sone told us “The JAPAN Pavilion has quickly and continuously grown in size since its opening four years ago, which is a testament to Japan’s ever-growing innovation economy and the government’s policies that are designed to foster it. J-Startup companies’ record turnout for CES 2022 also reflects their excitement for returning to the global stage in-person following nearly two years of virtual activities amid the COVID-19 pandemic. We are thrilled to present an extensive lineup of life-transforming technologies from Japan at the JAPAN Pavilion”.

Of the 52 companies, six startups (a record number for Japan) have won CES 2022 Innovation Awards: Air Labo, Fairy Devices, Light Touch Technology, mui Lab, Piezo Sonic, and Quantum Operations.

J-Startup is a startup support program that the Ministry of Economy, Trade and Industry (METI) launched in 2018 to boost innovation activities and help promising startups compete globally. Operated collaboratively by JETRO, METI and other public agencies, the program provides 140 startups that are chosen through a rigorous selection process with various financial and educational support and connects them with a global network of resources.

The Japan External Trade Organization (JETRO) is a government-supported agency that assists innovative startups in expanding their businesses into the global market. With the mission to export Japanese ingenuity worldwide, JETRO provides a wide range of funding and educational programs. JETRO has organized the CES JAPAN Pavilion (J-Startup Pavilion) since 2019.

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