BlueZoo Announce BlueFox 2022

Adrian J Cotterill, Editor-in-Chief

BlueZoo, the innovator in foot traffic measurement and analytics solutions, has announced BlueFox 2022, the next-generation solution to measure the presence and movement of people.

We are told that BlueFox 2022 delivers a new integrated data warehouse, powerful new analytics dashboards, advanced user roles, and a mobile application to accelerate sensor calibration, making it easy to see insights about people, movement, and crowds.

Bill Evans, BlueZoo CEO told us “We at BlueZoo are excited to deliver these major new capabilities to our customers across out-of-home advertising, retail, and insurance industries,” said As technologies for cloud computing and machine learning evolve, BlueZoo continues to expand and refine our solutions to measure the presence and movement of people, while respecting consumer privacy.”

BlueFox 2022 unlocks customer insights by delivering an integrated data warehouse built on Google’s BigQuery. The new data warehouse provides access to fine grained historical data and makes it easy to work with third party data analytics tools.

Crowd measurement accuracy relies on sensor calibration to help the sensor distinguish between mobile phones inside and outside the target detection zone. BlueFox 2022 delivers a new mobile application to streamline the collection of ground truth data. The mobile app cuts ground truth collection time by more than 90% while increasing accuracy, and simplifies the sensor audit process.

Built on top of the new data warehouse is a set of all new interactive dashboards for sophisticated comparisons across sensors, locations, and time. The new dashboard permits visualizations of visitors, visits, dwell time, unique visitor recurrence, and several advanced metrics. Enterprise access control features role-based access control and two-factor authentication ensure that data is protected but also easily accessible to the right person at the right time.

Claude Sabourin, Director of Business Development at SCHOT, BlueZoo’s value-added distributor for China and South-East Asia told us “BlueFox’s new tools for sensor calibration both improve measurement accuracy and reduce the time needed to deploy new locations,” explains “Wi-Fi occupancy measurement is more accurate than solutions that rely on mobile phone apps.. Wi-Fi also better protects privacy and is more cost-effective than camera solutions because a single sensor can measure occupancy in areas up to 150,000 sqft (15,000 sqm).”

BlueFox 2022 is planned to become generally available this quarter. The new release is available today in preview.

BlueZoo Inc. is based in Menlo Park, California, and is funded by Fusion Fund.

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