Captivate, North America’s leading location-based digital video network has announced the launch of Captivate Windowfront – a strategic sales representation partnership with FrontRunner Technologies, with a focus on the Canadian marketplace.
Barbara Huggett, General Manager of Captivate Canada told us “This partnership represents an impactful expansion for Captivate, and extends our Canadian offering into a whole new territory. Captivate delivers access to valuable audiences, and our ability to target foot traffic in high-density urban cores signals a new era in digital out-of-home here in Canada. We are thrilled to bring such a groundbreaking innovation to the advertising community.”
Captivate Windowfront®, powered by FrontRunner Technologies, is a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. This partnership combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large format digital advertising solutions at scale within major Canadian urban centres. Leveraging FrontRunner’s projection technology, along with its audio and light recognition platform, this product empowers advertisers to turn prime street-level real estate into immersive content.
Nathan Elliott, Founder and CEO of FrontRunner said “Our new partnership represents a true meeting of the minds. Captivate and FrontRunner have longstanding relationships with leading landlords driving innovation into their ecosystems. Our value-added is heightened by this joining forces. With the talented Captivate team, we look forward to providing unique windows of opportunity for advertisers, brands, landlords and retailers throughout Canada who are focused on immersive media.”
Captivate Windowfront®, powered by FrontRunner Technologies, is the latest in a growing list of product offering from the digital video media brand, targeting high-value consumers across well-matrixed locations. Captivate’s network offerings include Office, Residential, Ride, Ski and Cross-Device. Similarly, FrontRunner has been busy expanding its own unique offerings, including its WindowShopping® platform for retail.