Adrian J Cotterill, Editor-in-Chief
Wildstone Capital has acquired PowerTowe, a Netherlands-based business that boasts high-quality digital advertising towers next to motorways as part of a GBP 20M deal. Interestingly, the billboards involved in the deal, which are among the best large-format digital panels in the country, are currently being let to Ocean Outdoor and Hillenaar Outdoor.
We are told that Wildstone acquired PowerTower as part of its ongoing European expansion of the business, which has grown ten-fold in the last 18 months, and is personally headed by founder and CEO Damian Cox.
This latest deal sees Wildstone acquire 13 digital advertising towers, each with a total of 27 next generation LED screens, measuring 100m2 in size, along key routes in the Netherlands.
Locations include motorways in Hoofddorp x2, Amsterdam x2, Arnhem, Waddinxveen, Sliedrecht, Rotterdam, Venlo, Rijsbergen, Leidschendam, Breda Airport, and Maastricht Airport.
Wildstone’s Managing Director, Jonathan Chandler told us “This complements our existing portfolio of outdoor media infrastructure acquired from OOHA Media in 2020 and is a further step forward in our international expansion. During 2022, we have further plans to grow our estate in the Netherlands and are pleased to welcome Kim van den Broek to the team as Property Manager who, along with our European COO Ivo ter Wee, will help manage and grow our Dutch estate.”
Launched in 2010, Wildstone buys and rents property assets for outdoor advertising across the UK and Europe, with the company on a mission to digitise OOH media infrastructure in this country and on the continent. Wildstone has a growing portfolio of over 3,000 outdoor advertising assets across the UK and Europe, including super-premium digital billboards located along major roads.
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