DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, is holding LATAMDOOH | MIAMI, its first in-person event in the city, on Tuesday April 19 at 5:00pm ET.
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The event will focus on cross border learning and will feature a case study, discussion and networking. Speakers include Anna De Leo Araujo, Head of Media, Latin America for Google, Claudia B. Damas, CEO & Partner at Altermark, and Karla del Valle, VP of Sales, Mexico & LATAM for Hivestack.
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The session followed by cocktails will be held at the popular Miami brewing company ‘Unseen Creatures’ [3] and is sponsored by Altermark and Hivestack.
Barry Frey, President & CEO of DPAA told us “As Digital Out of Home opportunities, best practices and DPAA members cross borders and as the global ad industry rebounds, this is a perfect time to hold this event. DPAA provides a platform whereby our global members can learn from each other and grow their businesses.”
The invitation-only event is only open to DPAA Members and to attendees of the Ministry of New Media’s AdTECH: OOH – Miami Conference which takes place the following day (Wednesday April 20, 2022). DPAA members should contact their DPAA representative for registration or click here [4]. Conference attendees will be notified separately in how to confirm attendance.
[5]AdTECH: OOH – Miami is chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik who has put together a superb agenda with a distinct Latin America flavour. The afternoon only event will kick off with a keynote from Place Exchange’s CEO Ari Buchalter whose company recently announced a partnership with Clear Channel Outdoor Latin America [6].
Registration is open and can be found here [5].
See a video interview here with Stephanie Gutnik [7] on what conference attendees can expect.
See also our video interview here [8] with The Neuron’s Nic Coston on why Miami (and LA) are good choices for out of home and AdTECH conferences in North America.