Melanie Lindquist and Chadi Farhat have joined Talon as they open new offices in Dubai and Singapore.
They are both tasked with accelerating OOH growth in these key regions; ensuring clients realise the full potential of their OOH investment through Talon’s proprietary technology platforms and award winning creative innovation.
Barry Cupples, Talon Group CEO told us “With the continued growth of OOH revenues around the world this is the perfect time for Talon to expand our global presence. Mel and Chadi are first-class operators and we are delighted to have them on board as we continue to deliver our market leading independent position within OOH. APAC & MENA now have the very best talent, which coupled with Talon’s data fuelled technology will bring game-changing opportunities for advertisers. Supported by clear measurement this will undoubtedly deliver strong client ‘outcomes’ and brand performance; and ultimately provide top and bottom-line growth for advertisers which is at the core of the service Talon strives to deliver”.
- APAC – Singapore. Bringing a wealth of knowledge with her, Melanie is an awarded media professional who has led marketing, strategy, data and sales operations teams for the past two decades across radio, television, digital, ecommerce and OOH. After five years in Australian OOH directing client strategy, planning, data and sales operations teams, Lindquist relocated to Singapore in early 2021 and continued to consult and advise on OOH and establish a full-service customer team for a leading Singaporean-based ecommerce technology company. Committed to industry development, Lindquist has also mentored and advised on policy for several industry groups including the Australian Marketing Institute (AMI).
- MENA – Dubai. Chadi has spent the last 25 years working across media, marketing, and communication within leading media agency groups in MENA. In his last role as Chief Investment Officer at Omnicom Media Group, he orchestrated multiple mergers and acquisitions within the industry; with the aim to unremittingly improve the product offerings to the company’s portfolio of advertisers whilst strongly contributing to the growth of the business year on year. Farhat is a passionate, focused and highly driven leader. An envisioned and bold strategist, he has built an illustrious career across the Levant, GCC, and the wider Middle East’s media ecosystem