Adrian J Cotterill, Editor-in-Chief
Place Exchange, a leading supply-side platform (SSP) for programmatic Out of Home media, this week announced a partnership with Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher.
ECN’s DOOH office media network connects brands with office audiences in real time. Place Exchange’s partnership with ECN covers the UK, France, and Germany markets, and enables marketers to execute DOOH media campaigns programmatically via their preferred demand side platforms (DSPs).
Ari Buchalter, CEO, Place Exchange told us “As Place Exchange expands into Europe, this partnership with ECN provides our demand partners with seamless access to a coveted and affluent audience in key markets.”
Place Exchange’s integrated DSP partners include Amobee, MediaMath, Viant, Yahoo DSP and many more, opening up ECN’s expansive DOOH inventory to a broad mix of programmatic agencies and advertisers, and enabling unified planning, buying, optimization, reporting, and attribution for DOOH alongside other programmatic channels.
A recent study by ECN showed that as office audiences are returning to business precincts and major city centres in the UK and Western Europe, office attendance remains spread across the Monday to Friday weekdays due to the different hybrid working policies within different organizations.
Charles Parry-Okeden, Global CEO, ECN said “The consumer journey is now driven by contextually relevant omnichannel moments, and we are excited to partner with Place Exchange as programmatic technology expands into the OOH market”.
Executive Channel Network (ECN) is a world leading digital-out-home (DOOH) office media publisher connecting brand partners with affluent audiences in premium office environments. ECN delivers 17 million weekly impressions across 850 digital screens in 530 locations, and is present in 12 cities including London, Paris, and the main German cities.
ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).
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