Former dentsu Head of Out of Home, Emma Hegg has joined oOh!media. She joins in the newly created role of Group Director – Platforms,
Emma spent more than five years at dentsu where she managed a team of specialist Out of Home planners, leading commercial relationships, building innovative products that leveraged technology and data, as well as sitting on the Outdoor Futures Council.
Emma actually worked at oOh! for more than seven years prior to dentsu, and she will further bolster the product strategy team with responsibility for creating business models which align with agency data strategies. She will leverage her experience to connect agency and client segments as oOh! continues to implement its audience led strategy into client focused platforms as part of the ongoing transformation to a digitally enabled media company. In addition, Emma will also drive oOh!’s programmatic strategy.
She reports to Robbie Dery, Chief Commercial and Product Officer at oOh!