ADCENTRICITY [1], North America’s largest aggregator for digital out-of-home (DOOH) media just announced several new network partnerships that will expand the company’s ability to help advertisers effectively reach more consumers on-the-go, in the places they frequent most.
The expansion includes networks focused on entertainment, public transportation, shopping and more…
- Affinity Group – This network has screens in the various terminals of the busy New Jersey/Manhattan ferry service
- American Digital Signage – A DOOH network at the checkout lanes in several hundred grocery stores across the U.S., with concentrations in the Northeast and Midwest states
- Eye Candy Digital Signage – Across the southeast Eye Candy features screens in a variety of venues including C-store, restaurant, and restaurant/bar & nightclub venue categories
- Redstone Media Group’s PAL TV – An in-store TV network designed specifically for pet retail locations featuring a variety of professionally produced edu-tainment and advertising content, which runs on large LCD screens in HD format
- The Sports Retail Networks’ Golf Network – DOOH network in golf stores at courses and golf retailers nationwide. Screens are located in highly visible locations near the point of sale. Programming consists of anything golf-related or golf lifestyle-related, primarily reaching men aged 25-64
Rob Gorrie, CEO of ADCENTRICITY told us “Our platform gives advertisers and marketers an easy and effective way to plan DOOH campaigns based on business objectives and goals while targeting consumers by region, venue type and specific demographic information, all supported by a team of experts in the medium,”
He added “The addition of these networks helps us to continue to offer more options for advertisers to reach their key demographics and further enhance their targetability.”