POCMA Certify @MesmerizeOOH

Russ Curry, Ministry of New Media

Mesmerize has announce that it has been certified by the Point of Care Marketing Association (POCMA) for its Pharmacy TV and Waiting Room TV networks following comprehensive audits by the Alliance for Audited Media (AAM).

Ken Shultz, senior vice president of audit services for the Alliance for Audited Media and POCMA board member was quoted as saying “We are proud to work with Mesmerize to provide verification of their digital networks,” said “The digital network audits represent another achievement in Mesmerize’s ongoing commitment to trust and transparency, which they have also demonstrated through print media audits.”

The AAM audit and POCMA seal represent that these networks meet the highest industry standards for digital media assurance.

The audits confirmed the placement and functionality of digital screens throughout Mesmerize’s two networks in retail pharmacies and Point of Care locations such as physicians’ offices and Community Based Organizations. The process included both in-field and phone verification of digital assets in both networks as well as an analysis of the controls and processes in place for updating and maintaining records and ensuring accurate reporting. The networks were audited to verify Mesmerize’s adherence to industry standards including POCMA’s Verification and Validation Guidance, which is essential to achieving POCMA certification.

The Point of Care Marketing Association is an organization that advocates for the effective use of the point of care channel to advance health and healthcare outcomes. POCMA’s Verification and Validation Guidance is designed to define industry standards and best practices and engender trust among those who transact at the point of care. The certification is the result of Mesmerize’s ongoing participation in a series of independent, third-party audits from AAM, the industry’s recognized leader in media verification and an approved POCMA auditor, to provide their clients with the highest level of media assurance and raise the level of accountability in the point of care market.

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