VIOOH this week announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.
The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.
Natalia Escribano, Chief Commercial Officer at VIOOH told us “I’m delighted to be announcing our strategic partnership with Tonic Media. Tonic Media’s inventory nicely complements the inventory of our existing supply in Australia and I look forward to seeing the exciting programmatic DOOH campaigns to come from this new partnership”.
Tonic Media Network’s mission is to improve the health and wellbeing of all Australians, by delivering trusted and evidence-based information to consumers, at point of care – inside GP waiting rooms, Pharmacies and Aboriginal Medical Services. Tonic Media Network assets reach 16 million+ people monthly, via a network of 3,500 digital screens that span the breadth of Australia, including all capital cities and regional and remote towns.
Richard Silverton, Tonic Media Network CEO said “We are thrilled to be VIOOH’s first non-JCDecaux partner in Australia. As early adopters of programmatic DOOH, we know this partnership delivers VIOOH and their DSP partners specific, highly contextual and relevant health environments, complementing broader DOOH campaigns running across the platform.”.
Using VIOOH’s SSP, and with access to Tonic Media’s market-leading health and wellbeing OOH inventory, this partnership will no doubt allow more advertisers to create high-impact, data-driven and efficient DOOH campaigns across Australia.