QMS Reveals City of Sydney Communication Panels

Tristan Cotterill

Leading digital outdoor media company QMS has revealed the design of its state-of-the-art communication panels being introduced across its City of Sydney network, with the first units already installed in Elizabeth and Castlereagh Streets.

A total of 150 units will be installed across the City of Sydney, with installation to be completed by August, weather permitting.

The communication panels consist of a double-sided, 86-inch digital display and feature an advertising face on one side and a City of Sydney community information face on the other. Important public messaging, upcoming event information and visitor services across the City with touch-screen capability will be featured to support increased community engagement for the residents and businesses within the City.

Designed by QMS and award-winning architects, Grimshaw, the new communication panels have been developed in consultation with independent accessibility consultants to prioritise accessibility in accordance with the City of Sydney’s Inclusion Action Plan and meet the AS1428.1 and AS1428.2 compliance standards.

QMS General Manager, City of Sydney, Jemma Enright told us “Our re-energised City of Sydney network is focussed on breathing new life into the economic and cultural capital of Australia. The communication panels are a critical inclusion in achieving that goal, providing both a high quality and visually stunning asset for advertisers, and an inclusive communication channel that prioritises information for all Sydneysiders where they work, live and play.”

The panels will also be 100% carbon offset from installation, with the design of the infrastructure comprising responsibly sourced materials with high ‘end of life’ recyclability in alignment with the City of Sydney’s commitment to sustainability.

The City of Sydney covers 26 square kilometres, with 10 distinct precincts across 33 suburbs, and is home to high-income, educated and high-spending audiences.

The City of Sydney suburbs are Alexandria, Annandale, Barangaroo, Beaconsfield, Camperdown, Centennial Park, Chippendale, Darlinghurst, Darlington, Dawes Point, Elizabeth Bay, Erskineville, Eveleigh, Forest Lodge, Glebe, Haymarket, Millers Point, Moore Park, Newtown, Paddington, Potts Point, Pyrmont, Redfern, Rosebery, Rushcutters Bay, St Peters, Surry Hills, Sydney, The Rocks, Ultimo, Waterloo, Woolloomooloo and Zetland.

Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia

Registration will be open shortly.

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