Calvin Chan has joined VIOOH as their new Chief Executive Officer in China. He will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China.
Jean-Christophe Conti, Chief Executive Officer, VIOOH told us “We’re delighted to be welcoming Calvin Chan to the VIOOH team. Calvin is a widely respected leader within the industry and he brings a wealth of experience and knowledge to this role. It’s an exciting time for the region, with the recent launch of our programmatic digital OOH offering across the Hong Kong Metro network, and further expansion set for mainland China”.
Calvin is well known as an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry. Prior to joining VIOOH, he served as The Trade Desk’s first General Manager for China, where he contributed to the exponential business growth and talent development for its market entry. Previous to this, he was the Chief Executive Officer at AdMaster, China’s leading digital measurement and data solutions provider, and he has held management positions in China and the US for The Nielsen Company.
In addition to Chan’s wealth of experience, he currently serves as the Immediate Past Co-Chairman & Board Member for MMA China and the Executive Chairman of the ECI@MarTech Committee, an industry organisation focused on driving innovations in the digital economy, and has been further recognised by Campaign magazine as one of Asia Pacific’s ’40 under 40′ and featured in Campaign’s “China’s Digital A-List”.
VIOOH launched in Hong Kong back in 2020 at Hong Kong International Airport. This was shortly followed by its expansion into urban Hong Kong with JCDecaux Cityscape’s street furniture and bus shelter inventory. Most recently at the beginning of last month, VIOOH launched its programmatic digital OOH offering across the Hong Kong MTR network in partnership with JCDecaux Transport – bringing VIOOH’s coverage to 70% of Hong Kong’s total number of digital screens.
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