POLY [1], the (new) creative and content innovation hub from oOh!media, this week announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries. Launched back in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.
- Creative director Peter Galmes is an award-winning marketing specialist with expertise in digital, experiential, PR and social. With over 20 years’ experience, he joins POLY from Ogilvy and has worked at other leading agencies including We Are Social, DDB and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands, including Netflix, Samsung and Volkswagen.
- Tara Iwamoto is POLY’s head of operations and creative and was previously director of studio operations at oOh! She joins from US-based pop-culture site POPSUGAR, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation.
- Head of content, Raen Waghorn-Hughes, is a content and marketing professional with more than 10 years’ experience across both publisher and brand operations at publishers including Junkee Media and Fairfax
- Rounding out POLY’s leadership team is production director Richard Moore who has over six years’ experience working in Out of Home starting at oOh! three years ago as creative production manager before being promoted to lead the company’s production capabilities.
[2](From L to R) Richard Moore, Raen Waghorn-Hughes, Neil Ackland, Tara Iwamoto, Peter Galmes.
Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! told us “The reaction since launching POLY has been incredibly positive with marketers and agencies embracing the opportunity to push the boundaries of creativity in Out of Home. We have built a team that thinks idea first, but with a depth of knowledge and IP in Out of Home, which we think offers something unique and compelling in a space that is only going to grow and innovate. oOh! remains focused on attracting and retaining the best talent in market and in Peter, Tara, Raen and Richard, we have assembled a leadership team of experienced creative leaders and I’m delighted to be working alongside them all and the rest of the 20-strong POLY team.”
[3]Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.
It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia