Benjamin Abbatiello Joins @Hivestack

Adrian J Cotterill, Editor-in-Chief

Benjamin Abbatiello has joined Hivestack as their new Global SVP, Publisher Solutions. Previously, he held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, ContextWeb and most recently, Beachfront Media as VP of Advanced TV.

Working closely with Hivestack’s Global Chief Revenue Officer, Nigel Clarkson, we are told that Benjamin will be responsible for driving Hivestack’s Global Publisher Solutions division comprising its Supply Side Platform (SSP), AdServer, Yield Manager and omnichannel demand side platform (DSP) proposition. The Publisher Solutions division of the business offers this suite of tools to enable Publishers to optimize and monetize their DOOH inventory programmatically.

Benjamin brings valuable industry experience with over two decades in ad tech, most recently from within the CTV and AddressableTV space. His knowledge across the media owner ecosystem will be invaluable in the continued growth of the Hivestack platform.

Hivestack currently operates across 25 markets globally, driving diversified revenue streams for media owners worldwide. As a result of its exponential growth, the company has expanded its employee base by over 200% over the last year and is well positioned to continue to pioneer the future of programmatic DOOH advertising.

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