Three New Hires At Smart Media

Adrian J Cotterill, Editor-in-Chief

UK, Sunderland based Smart Media has appointed three seasoned media professionals, Andrew Armstrong, Louise Milbourne and Rosie Adams.

(From L-R); Louise Milbourne, Andrew Armstrong and Rosie Adams.

Smart Media MD, Mark Clancey told us “Our new appointments bring a wealth of experience and we’re delighted to add them to the team. This will put us in the best possible position to cement the growth we have achieved and strengthen further the operational side of our business. We have achieved phenomenal success in a relatively short period of time, and we will build on that with Andrew, Louise and Rosie in place. We can see huge opportunities in both the UK, America and Europe. Our aim is to build on our solid foundations ensuring that we are growing our in-house capability and the clients we already support continue to enjoy a brilliant level of service. We’re confident that within the next few years, our group bookings will exceed £10m, making us a major player for media buying. As part of the leadership team of Smart Media, I have no doubt these new additions will play a key role in helping us achieve this.”

  • Andrew, who has held roles at global media agencies inlcuding Publicis, Group M and Dentsu Aegis before returning to his native North East and embarking on his own venture in 2017, has joined the ambitious media business which books advertising in the UK and internationally for a host of global brands as Media Director.
  • Louise has been appointed as Head of Media Operations, and will have both a strategic and client facing role across the business. Implementing new systems and processes to ensure the business is in the best possible position to grow. She joins the firm from a role as Marketing Director at a multi-academy trust in the region, after a career in marketing and planning.
  • Rosie has joined Smart from media giant Bauer, taking up an Account Director role that will see her focus on building the company’s client base, as well as delivering a high level of service to existing clients including JD, Castore, American Golf & STATSports. Rosie has returned to the North East from London to take up the role, and will bring a wealth of experience in account management and strategic advice, having worked with clients including Wickes, Tesco Mobile, Sky, Shell and Direct Line.

We are told that the appointments will strengthen the senior team at Smart Media and allow the firm to build on an outstanding trading across 2021, which saw the business more than double revenue. Smart Media is forecasting triple digit growth again across 2022.

Smart Media is one of five companies that are part of Smart Media Group, which was founded in 2019.

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