Adrian J Cotterill, Editor-in-Chief
Teralytics, a global platform for human mobility analysis, has acquired the Streetlytics mobility data business from Bentley Systems (Nasdaq: BSY).
We are told that Streetlytics’ team of mobility data analytics experts, led by industry veteran Michael Clarke, will boost Teralytics’ capabilities and grow their presence in the North American market.
Michael will join Teralytics in the newly appointed role of President, reporting directly to Teralytics’ CEO, David Reed. Bentley has partnered with Teralytics to leverage the company’s data services for Bentley’s mobility simulation solutions, which support transportation planners and engineers around the globe. As part of the transaction, Bentley is investing in Teralytics and will join its Board of Directors. Teralytics’ existing investors are also taking part in the round.
David Reed told us “The Streetlytics’ mission and values align perfectly with ours. Having the team on board will deepen our ability to serve customers across a number of industries through our truly global, independent analytics platform. We are also looking forward to partnering with Bentley, whose global reach opens new opportunities for Teralytics to deliver our insights at scale.”
Streetlytics delivers mobility analytics for audience measurement across the out-of-home advertising industry in the United States and Canada, as well as to experts in real estate, retail, transportation planning, traffic engineering and air quality analysis. Teralytics analyzes data from a diverse set of sources, applying powerful data science to create transformative insights into human mobility. The integration of the Teralytics and Streetlytics technical stacks will create a powerful scalable mobility analytics platform providing unmatched global data coverage and insights.
Teralytics provides population-level mobility insights that transform customers’ understanding of people’s interactions with locations, routes and modes of transport/ Teralytics operates in Europe and North America, powering decisions across a number of industries, including transportation, public policy, tourism, media and retail.
Follow DailyDOOH