INEO Tech Corp. (TSX-V: INEO) (OTCQB: INEOF) the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a programmatic partnership with Broadsign.
Kyle Hall, CEO of INEO, told us “Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers at the last mile. We’re thrilled about the new revenue potential this partnership provides and look forward to continuing to grow the INEO Media Network and increasing our advertising fill rates.”
The agreement will see advertisers and media buying agencies who utilize Broadsign’s Reach platform gain access and be able to purchase ad space on INEO’s Media Network of display screens located at the front entrance of retail stores.
Broadsign Sales Director Karim Kanji said “Connecting with consumers in-store can influence purchasing decisions and help grow brand loyalty when the right messages are put forth. INEO’s network is highly desirable to advertisers as interest in reaching retail audiences at the point of purchase continues to grow, and we’re excited to onboard this inventory to Reach to benefit media buyers”.
This new programmatic advertising partnership with Broadsign will no doubt help solidify INEO’s position as a solutions provider in the DOOH advertising market focused on the retail segment.