Lunga Majija has been announced as the new Managing Director for JCDecaux South Africa, effective from August 1, 2022, reporting to Martin Sabbagh, CEO for JCDecaux Middle East & Africa.
Lunga is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent. Before taking on the role of MD, he was Regional Director: Southern Africa, where he was responsible for defining and implementing business strategy as well as supporting the strategic growth across the region. Prior to that, he was Operations Director for the Middle East and Africa, where he was responsible for new product development, introducing business growth measures and working processes.
We understand that he will be responsible for implementing the South African business growth strategy by continuing the digitisation of our assets, supporting our data by design approach, service delivery and customer excellence to attain corporate sales and profitability objectives. Coupled with this, he will support the sustainable development priorities of the group to ensure our ESG goals are achieved. Majija’s deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines.
Martin Sabbagh, CEO of the Middle East and Africa of JCDecaux, told us “Lunga was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives. Through his operational and commercial expertise, Lunga will support the utilisation opportunities across our product portfolio to improve yield and revenue. His excellent executive leadership skills will ensure relationships with the South African team, executives, the board, and other stakeholders are well managed. I am confident he will help deliver our commercial targets.”
Lunga will be working closely with Dele Odugbemi who, as previously announced, effective August 1, 2022, appointed as Chief Revenue Officer for JCDecaux Africa.
Lunga replaces Sebastian Musendo who has left to take up other business opportunities.