Creative Realities, Inc. (‘CRI’, NASDAQ: CREX, CREXW) announced this week the rollout of Creator X, a new tool within the ReflectView digital signage software suite that allows users to design content directly within the platform.
The new feature can be accessed in Reflect Xperience, an optimized way to create and manage content all within the existing digital signage platform. Creator X allows for seamless content layout creation and design tools that can be launched from anywhere in the world – without the need for tech-proficient third-party creative teams. The tool boasts an easy-to-use designer platform with basic features such as text and image editing, video components, template creation and dimension customizations.
Jason Donnini, Director of Product Management at Creative Realities told us “Creator X is our direct answer to today’s all-too-common pain point of shrinking teams, budgets and expanding workloads. We intend this tool to be a simple way for our clients and partner collaborators to create polished, professional content quickly and proficiently. Moreover, it requires no additional burden or budget – granting a new self-reliance and content creation options that may have been previously outsourced or non-existent.”
Creator X is available to all Reflect Xperience customers, with no additional steps to gain access, further increasing value of the platform without increasing costs. Creative Realities teams will be conducting trainings for existing customers, but with the tool’s intuitive aspects and seamless integration, users will find the features and workflow familiar.
Rick Mills, CEO at Creative Realities was quoted as saying “We believe there is power in simplicity, and this tool – while simple in practice – brings critical value when teams are sorely needing high-quality content at a fraction of the price and time. Creator X has been just the latest innovation from the brilliant minds on our in-house software development team, and we’re thrilled to continue driving this kind of innovation.”
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across North America with active installations in more than 10 countries.