POLY, the creative and content innovation hub from oOh!media, has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created head of strategy position.
An experienced media and creative strategist, Josh returns to oOh! after becoming head media thinker at Thinkerbell Melbourne. During his previous four year stint at oOh!, he was head of strategic client solutions, southern markets. He has also worked at media agencies Carat and OMD.
Neil Ackland, chief content, marketing and creative officer, oOh! and CEO of POLY told us “Josh made an enormous impact during his previous time at oOh! and we are thrilled he is bringing his energy, intellect and experience back to the business. POLY’s mission is to showcase the creative power of Out of Home and I cannot think of anyone better to lead this charge and head up our customer-facing efforts with brands and creative agencies.”
Josh will report to Ackland and join oOh!’s content, marketing and creative leadership team.
POLY has also promoted Alex Rog to senior creative strategist. The creative strategy team of Rog, Rob Delaney, Tim McFarlin and Summer Gooding report to Josh.
Launched in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.