Adrian J Cotterill, Editor-in-Chief
INEO Tech Corp. (TSX-V: INEO, OTCQB: INEOF) has announced a partnership with Adapt Media to market INEO’s Digital-Out-Of-Home advertising inventory to Adapt’s advertising clients.
“Partnering with Adapt Media is a major advancement for INEO’s advertising pipeline due to Adapt’s presence in the Toronto area and their strong national footprint,” commented Kyle Hall, CEO of INEO. “With their help in marketing our ad inventory, INEO will gain access to increased national advertising campaigns and a broader range of potential customers. Additionally, Adapt’s expertise and reach will enhance our retailer acquisition efforts by bringing another credible partner to the table to drive the advertising revenue for INEO and our retail customers operating within our advertising supported model.”
Based in Toronto, Adapt has been successfully operating Out-Of-Home advertising networks on a national level for 24 years and provides street level and in-store advertising in over 1,000 cities and towns across Canada.
“Adapt Media is an agile place-based Out-of-Home provider specializing in the delivery of unique advertising locations and experiences,” said Amanda Newell, Adapt’s Chief Revenue Officer. “Given Canadian advertisers’ increased reliance on retail media to target shoppers at the exact moment of purchase, we are delighted to ally ourselves with INEO’s robust Retail Media Network, patented technology and incomparable data. INEO’s AI-fueled DOOH will allow our national advertisers to truly monetize eyeballs by both capturing shopper attention with eye-grabbing offers and netting consumer demographic data to allow for current and future tracking on their path to purchase. Our INEO partnership is the ideal next step in Adapt’s continuing goal to offer national advertisers optimum DOOH placement, measurement, and accountability, and we can’t wait to showcase INEO’s magnificent offering to brands and advertising agencies across Canada.”
The INEO Retail Media Network reaches over 2.4 million motivated shoppers each month with highly visible digital display screens at the entrance of retail stores. INEO’s intelligent demographic and analytics data enables unprecedented visibility and targeting for location-based advertising by brands and advertisers.
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