Adrian J Cotterill, Editor-in-Chief
Since 1984, the National Center for Missing & Exploited Children (NCMEC) has served as a national non-profit for combating the dangers children face. In 2021, NCMEC assisted with more than 27,000 missing child cases and received more than 29 million reports of suspected child sexual exploitation.
Looking forward, NCMEC has teamed up with Swiftmile to spread awareness for missing youth in the Miami area. NCMEC hopes to use Swiftmile’s digital-out-of-home screens to bring awareness to the community by displaying the names and portraits of missing youth to the public. As part of Swiftmile’s commitment to the city of Miami, MPA, and Brightline trains in-between ads and transit data Swiftmile will be presenting information on local children who have gone missing.
“We’re thrilled to launch this new partnership with Swiftmile in Miami,” said Callahan Walsh, executive director of NCMEC’s Florida Regional Office. “We know photos are the most important tool in the search for missing children, and we’re constantly looking for innovative ways to get these images in front of the public. We can’t wait to see the impact that Swiftmile’s extensive network of digital screens will have for Miami’s missing children.”
The National Center for Missing & Exploited Children is a private, non-profit 501(c)(3) corporation whose mission is to help find missing children, reduce child sexual exploitation, and prevent child victimization. NCMEC works with families, victims, private industry, law enforcement, and the public to assist with preventing child abductions, recovering missing children, and providing services to deter and combat child sexual exploitation.
August 23rd, 2022 at 16:39 @735
That is fantastic that they are doing this. If any network in the U.S. would be willing to give time on their screens, they can use a Missing Children’s feed for free from Screenfeed. We worked with NCMEC to develop this feed and have had dozens of networks offer to display it on their screens. It is localized to your state and is updated based on the curation from the folks at NCMEC. https://www.screenfeed.com/apps/missing-children
Screenfeed also contributes financially to the organization and we encourage others in the DOOH community to do the same!