Adrian J Cotterill, Editor-in-Chief
New business has seen the team at Cartel Media grow and adopt new technology to support media agencies and direct clients and most recently Cartel has invested in the latest Quividi technology to provide their clients with reach and engagement measurements.
Like many in the industry, Cartel wants to provide world leading campaign intelligence and believe that more uptake of this technology amongst media suppliers, the more agencies and clients will understand and have access to the depth of data it can offer.
Cartel CEO, Andy Barron says investing in Quividi for DOOH campaigns across their fitness network was a no brainer.
“The more we can educate our clients about Quividi and the technology it provides, the more demand we create for this world-leading tool. Our aim is to make this level of data capture the industry standard for all DOOH campaigns”.
Cartel media will initially place the Quividi technology in digital screens across their expanding fitness network including Les Mills, Anytime Fitness and Snap Fitness.
The anonymous data captured in this environment allows for real time targeting and data as granular as to whether a person is male or female, looking directly at the content and for how long.
It can even provide information about a person’s mood, are they smiling or frowning – essentially their frame of mind at the time.
Andy Barron continued “Gym media has never been a hard sell, we know people are generally in a good head space, and there are multiple moments of dwell time between sets, and while moving around the environment to different weights or equipment stations. Now with Quividi we have the technology to add another layer of measurement and to better understand people’s engagement with our client’s advertising”.
Cartel Media says that it is where your audience loves to be. Whether it’s working out in the gym, having a pint at the pub, playing indoor footy with mates, or hitting a favourite holiday spot. Cartel Media has advertising options that span many different lifestyles.
Their team has decades of experience working in media and advertising developing an exclusive network of partners that includes hundreds of gyms, indoor centres, bars, stadiums, and event venues and many more that stretch the length of the country. Over the years the Cartel Media team has worked tirelessly to develop advertising opportunities that only Cartel Media have access to.
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