Australian #OOH 2022 Half Year Results

Tristan Cotterill

The Australian Out of Home industry this week announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:

Category figures 2022:

Roadside Billboards (over and under 25 square metres) $223.1 million
Roadside Other (street furniture, bus/tram externals,
small format)
$104.9 million
Transport (including airports) $39.9 million
^^Retail, Lifestyle and Other $110.7 million

 Category figures 2021:

Roadside Billboards (over and under 25 square metres) $176.9 million
Roadside Other (street furniture, bus/tram externals,
small format)
$97.3 million
Transport (including airports) $27.2 million
^^Retail, Lifestyle and Other $99.0 million

Category figures 2020*:

Roadside Billboards (over and under 25 square metres) $131.4 million
Roadside Other (street furniture, bus/tram externals,
small format)
$78.5 million
Transport (including airports) $44.1 million
^^Retail, Lifestyle and Other $71.1 million

 

Category figures 2019:

Roadside Billboards (over and under 25 square metres) $178.1 million
Roadside Other (street furniture, bus/tram externals,
small format)
$126.2 million
Transport (including airports) $84.0 million
^^Retail, Lifestyle and Other $109.3 million

 

 


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