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WARC Adspend Outlook 2022/23

Ad spend around the globe will rise 8.3% in 2022, before slowing significantly in 2023 – in a major new report, WARC downgrades expectations for global ad market growth by $90bn in the face of a wider economic slowdown.

[1]These are the figures presented in WARC’s Ad spend Outlook 2022/23: Impacts of The Economic Slowdown.

You can read a sample here [2]. WARC Media subscribers can access the full report here [3].

This is all in the broader context of inflation’s effect on consumers– see WARC’s Economic slowdown and inflation hub for our full coverage [4] – and which is expected to worsen over coming months. Its effects will not be equally distributed however, with high earners expected to remain positive.

In order to capture that demand, technology & electronics (+11.5% in 2023), pharma & healthcare (+7.5%) and household & domestic (+6.5%) are expected to post healthy increases in advertising investment.

Sourced from WARC Media