#DOOH Arrives on @GMktgPlatform

Adrian J Cotterill, Editor-in-Chief

Digital out-of-home ads are now available to all Display & Video 360 users (Google Marketing Platform), including of course screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis and more.

Dom Kozak, Head of Programmatic, JCDecaux UK told us “Making our out-of-home inventory available through DSPs such as Display & Video 360 enables marketers to plan and optimize all digital channels in one place. It gives brands like ASOS more control which can improve brand and performance metrics”.

With digital out-of-home ads in Display & Video 360, brands can now combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently. Marketers can activate, pause, and optimize digital out-of-home campaigns in near real time. They can tackle everything from strategy and activation to reporting and optimization all in one place.

Display & Video 360 currently partners with exchanges such as Hivestack, Magnite, Place Exchange, Ströer SSP, VIOOH and Vistar Media.

These exchanges give access to large media owners around the world such as Clear Channel, Intersection, JCDecaux, Lamar and Ströer.

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