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Creative Effectiveness & David Ogilvy Awards Reception

Join the Advertising Research Foundation at New York Digital Signage Week [1] where they will be in one place for two events on Thursday October 13, 2022. The place in question is the iconic Edison Ballroom in Times Square, which many of you will remember from several events held there last year during #NYDSW.

[2]First up is the Creative Effectiveness Event, an event that will focus on how to stimulate great creative and measure it. Leaders will share innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns.

12:00pm Light lunch
12:45pm Program
4:00pm Cocktails

[You can see the agenda and speakers in detail here [3]]

Directly after that, you will be able to attend the David Ogilvy Awards reception and celebrate the winners in the same location. Join them at a cocktail reception to celebrate the best-in-class of research and insights driven advertising campaigns. The evening will include announcements of all the finalist distinctions (Gold, Silver, and Bronze) as well as the SeeHer Award and big reveal of the Grand Ogilvy Award winner.

4:30pm Doors open and cocktails
5:00pm Awards ceremony
6:00pm Music and celebrations
Dress: Business Casual

Tickets include an open bar and passed hors d’oeuvres and can be found here [4].

[1]Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

As usual it will include the DPAA VIP & Speakers Dinner (Invite Only), the DPAA Global Summit, OAAA & GeoPath Cocktail Party, AdTECH: OOH – New York, the XUSC Oktoberfest at Bierhaus, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, the SEGD Branded Environments 2022 [5], an exclusive welcome reception hosted by Electrosonic, the SEGD Xlab 2022 [6] and much more!