Intersection, this week announced it has been awarded a new five-year contract with Metro Transit to further expand both static and digital advertising across the Twin Cities’ bus and rail network.
Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing a wide variety of media formats across train cars, major transit hubs, and on station platforms. Under the new agreement, Intersection will continue to support Metro Transit’s digital transformation with the deployment of new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region.
Forty new digital bus shelter screens will be installed at 30 shelter locations over the next year. Currently, Metro Transit’s network of more than 150 bus shelters contain only static advertising panels. The introduction of digital screens provides opportunities for brands to engage with customers through more dynamic content in some of the busiest parts of the city and allows Metro Transit to share transit information with customers.
“We are always looking for ways to provide easier access to real-time transit information for our riders and to improve their experience at our bus stops and rail platforms,” Metro Transit General Manager Wes Kooistra said. “These digital shelter displays support ongoing efforts in each of these important areas.”
The Minneapolis-St. Paul area is Minnesota’s business and cultural hub, home to the iconic Mall of America, sports teams across all four major professional sports and a number of Fortune 500 company headquarters. With a booming theater community, outdoor culture and job market across media, technology, sports and more, the Minneapolis-St. Paul area provides brands an opportunity to reach energetic and diverse audiences along their journeys. This region is a key midwestern market for Intersection’s media network as the company continues to expand to more major metropolitan areas across the United States, reaching more than 500 million people through thousands of digital and static assets.
“We couldn’t be happier to expand our longstanding relationship with Metro Transit and continue to bring the best-in-class advertising solutions to the Twin Cities,” said Scott Goldsmith, President & Chief Operating Officer at Intersection. “It is of the utmost importance for us to support our partners in implementing advanced digital advertising technology, which helps cities reinvest advertising dollars back into transit systems to further engage transit riders and enhance the overall transit experience.”
Metro Transit is an operating division of the Metropolitan Council, a regional policymaking, planning and essential service provider serving the seven-county Twin Cities region. The agency operates more than 100 bus routes, two light rail lines, and a commuter rail line. In 2021, Metro Transit provided nearly 33 million rides.