The New Gen ZAlpha Discussed At @DPAAglobal Summit

Adrian J Cotterill, Editor-in-Chief

Claire’s, an absolute icon of American retail culture in the 1990s is striking a chord once again, cementing its iconic status with a whole new demographic dubbed Generation ZAlpha.

Gen ZAlpha is a term coined by Claire’s and its media agency Canvas Worldwide, and covers the overlap between Gen Z and Gen Alpha. According to a Bloomberg report from last year, this demo commands USD 360 billion in disposable income and could be the key for companies looking to make the transformation from retailer to lifestyle brand.

In a fireside chat at the DPAA Global Summit Kristin Patrick, CMO, Claire’s and Paul Woolmington, CEO of Canvas Worldwide will discuss this coveted demo (we’ve been promised; how they think, what they love, and what gets them to open their wallets). They will also present a contemporary approach to reaching them.

At this present time, this looks like an important conversation for all marketers, agencies and media companies.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Registration can be found here.

New York Digital Signage Week kicks off next Monday with the unique and exclusive Creative Realities Inc. Times Square Digital Safari.

Events include the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

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