Shoppable OOH Discussion At @DPAAglobal Summit

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit on October 11, 2022 during New York Digital Signage Week, Katie Zapata, Vice President of Brand Marketing at FreshDirect, will share insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH that engaged with commuters across New York.

Their most recent OOH campaign integrated e-commerce within branded recipe videos and dynamic ads that changed creative based on the weather forecast.

FreshDirect successfully combined contextually relevant messaging, branded content, and shoppable OOH to earn the attention of riders and increase consumer engagement. Delivering more than groceries to consumers, you’ll hear how OOH hypercharges FreshDirect’s omnichannel marketing strategy.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Summit registration can be found here.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week kicks off with the Creative Realities Inc. Times Square Digital Safari and includes the DPAA VIP & Speakers Dinner, the Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

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