In the coming weeks, JOLT, Australia’s first free electric vehicle charging network, is due to complete its first EV charger and DOOH installations and in preparation they have announced that they are working closely with programmatic leaders, Hivestack and Vistar Media with dedicated inventory set aside to ensure the JOLT network is available programmatically.
Henry Rowley, JOLT Sales Director was quoted as saying “With EV adoption rapidly increasing across the country, the core mission of the business is establishing a world class public charging service that is conveniently located and affordable – integrating seamlessly into drivers’ day-to-day routines. What comes with that is the opportunity to develop a brand new and sustainable Out-of-Home touchpoint that embraces the best of the ever-evolving Digital Out-of-Home landscape; allowing agencies and advertisers to maximise the data and technology available to successfully reach their audiences – whether that is a broadcast roadside audience, EV drivers, location based or contextual placement for sustainability campaigns and messaging”.
Back in September 2021 [1] they partnered with purpose-built technology platform Seedooh to verify all advertising campaigns running across its new 100% Digital Out of Home network.