CAKE, the Swedish maker of premium lightweight, electric motorcycles, has opened the doors of its first North American CAKE :site in Los Angeles, California.
Not only is this the first :site in North America, but it’s the first one outside of Europe. Located on Lincoln Boulevard in the vibrant Venice neighborhood, the new space will also serve as the headquarters for CAKE’s North American sales and marketing.
CAKE CEO and founder Stefan Ytterborn told us “Los Angeles was a natural choice when we planned our first location. California is the world’s largest market for off-road vehicles and it’s our strongest market in North America. Along with wanting to be close to our largest customer base, California’s progressive environmental policy is a good match with our vision of inspiring society towards a zero-emission future”.
The new CAKE :site is a retail and service center, as well as an event space and showroom. Its proximity to the beach and trendy neighborhoods like Santa Monica, Venice, and Marina del Rey make it an ideal location for new customers to test ride CAKE’s urban commuter bikes, Makka and Ösa. Beyond retail and service, the facility will be a place to foster the community of CAKE riders and allow them direct access to the team behind the brand.
Eric Asmussen, Managing Director N.A. for CAKE said “We’re very proud to have our North American headquarters in Los Angeles. CAKE has already partnered with the city on a few key projects, like using the Ösa for patrolling bike paths with StreetsLA. Using the new :site as a base of operations, we’re excited to continue our work with the city and all the people of LA who are tired of being stuck in traffic as we strive for a zero emission future as it drives toward a sustainable future.”
California has a long history of being on the leading edge of enacting environmentally responsible policy in the United States, which dovetails nicely with CAKE’s mission to accelerate the transition towards a zero-emission society, combining excitement and efficiency with responsibility. All products and components are designed and manufactured in-house to both optimize performance and allow the brand full control to minimize the environmental impact of manufacturing.
The CAKE :site L.A. is now open and is located 4112 Lincoln Blvd, Marina Del Rey, CA 90292. More CAKE :sites are planned to open in cities around the U.S. in 2023.