oOh!media has signed an exclusive Out of Home Content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable.
oOh! has inked a deal with Tennis Australia to bring all the thrilling action from January’s Australian Open – one of the tennis world’s four Grand Slams – to more tennis fans than ever with live scores and full-motion highlights, connecting advertisers to audiences in innovative new ways.
The partnership builds on oOh!’s agreement with the AFL to amplify live scores, video, news and photos from the 2022 AFL Toyota Finals Series. Reaching more than 80 percent of Australians, the content was supported by an Australian Out of Home media first that included in-vision brand sponsorships from leading advertisers.
In addition it was announced that Broadsheet has joined oOh!’s Office network. Australians’ insatiable appetite for entertainment, dining, and cultural experiences is larger than ever and audiences will now benefit as oOh! has joined forces with the leading authority of where and what’s hot in Melbourne, Sydney, Brisbane, Perth, Adelaide and beyond.
More people than ever before will be able to discover where to eat, what to do or where to grab a drink as Broadsheet delivers content hyper targeted to their current CBD locations across oOh!’s Office network from the most authoritative source there is.
Neil Ackland, chief content, marketing and creative officer at oOh! told us “This year, oOh! launched a comprehensive strategy to be the premier Out of Home media company for distributing contextually relevant content from the leading news, sport and lifestyle brands to audiences across Australia. The partnerships with News Corp Australia, AFL, Tennis Australia and Broadsheet not only deliver for audiences who are on the move, but enables advertisers and brands to connect with them in unique and innovative ways. oOh! is investing in developing proprietary, first to market technology and platforms that drive our digital first future and will continue to bring best in class content to Australians, creating new opportunities to capture attention at scale, making public spaces better and brands unmissable.”
Following the announcement of a multi-year partnership with News Corp Australia, oOh! announced at its Outfront that breaking, lifestyle, sport and business news from mastheads including news.com.au and The Australian is now live across the oOh! digital network, with the Herald Sun and The Daily Telegraph to follow in 2023.
Leveraging oOh!’s national scale in metropolitan and regional locations, this bespoke, localised and contextually relevant content and exclusively created video, is running in real-time rotation, seven days a week, with advertising across oOh!’s Road, Street Furniture and Retail Cafe, Fly, Office, Study and Venue environments, with an estimated reach of 15.5 million people each month.