Krystal Restaurants Appoints @TalonOOHNA

Adrian J Cotterill, Editor-in-Chief

Talon America has been appointed as U.S. OOH media agency partner by Krystal Restaurants, the original quick-service restaurant chain in the South of the country.

Krystal is expanding its brand of craveable indulgences for breakfast, lunch, dinner, and late-night, and we understand that Talon was selected as a partner because of their proven data-driven targeting and measurement capabilities. Talon will develop and execute OOH campaigns for the new premium sandwich offering and support overall brand and growth goals.

Casey Terrell, Chief Marketing Officer of Krystal Restaurants said “As we continue to expand our restaurant locations and menu offerings, we’re refocusing our investments in OOH as an integral part of our omnichannel strategy for driving awareness, engagement, and conversion. We’re impressed with Talon’s OOH expertise, data, and technology capabilities that can deliver precision targeting and measurable performance outcomes in creative OOH campaigns to support our growth.”

Krystal Restaurants operates nearly 300 restaurants across nine states. Talon will deploy an OOH format mix of static and digital billboards, spanning digital bulletins, posters, transit shelters and gas station video networks (GSTV).

Krystal and Talon also unveiled a new OOH creative campaign to promote the new premium Side Chik chicken sandwich.

Jim Wilson, CEO of Talon America told us “Krystal has built a reputation of offering hot, fast, and friendly service paired with highly craveable menu items and OOH offers an unmatched creative canvas with new audience-based targeting and outcomes-based measurement capabilities for reaching local audiences with impactful storytelling. We look forward to our collaboration with Krystal to helping them achieve their full-funnel brand goals — from awareness to the purchase stage — with bold, unmissable OOH campaigns that reach high value on-the-go audiences.”

Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.

Krystal has grown to be in nine states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected as USA Today’s 2019 Top-10 Best Regional Fast Food List.

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