Shopper, Australia’s fastest-growing retail out-of-home media company, has announced The District, Docklands as the latest precinct to join its national network of digital out-of-home screens.Matt Adams, Shopper’s National Head of Trading, told us “We are incredibly excited to be the selected retail media partner for The District, a premier location for entertainment and food in metro Melbourne. Our screens in The District offer brands and retailers the opportunity to engage shoppers with personalised and dynamically triggered advertising campaigns, driving deeper connections with consumers while they’re in a purchasing mindset.”
The District, a mixed use precinct of laneways that is located on the western fringe of Melbourne’s CBD, on the banks of the Yarra River, is home to Melbourne’s top attractions and entertainment venues. Offering a collection of some of Melbourne’s most unique, immersive experiences and entertainment destinations including O’Brien Icehouse, Imaginaria, Archie Brothers Cirque Electriq, plus a state-of-the-art Hoyts complex, plus an extensive range of food and dining options The District attracts visitors from both metro Melbourne, regional Victoria and interstate. It offers everyday convenience, catering to locals and guests staying at neighbouring hotels with a Woolworths, Dan Murphy’s, Chemist Warehouse and other daily needs and services operators.
Jonathan Codman, Director of Precincts at The District, said “We are pleased to join Shopper’s network of more than 450 centres across Australia. The addition of the digital advertising throughout our laneways not only adds a new dynamic element to The District’s experience, it’s also the perfect channel for brands to tap into at the point of sale to help drive sales.”
Shopper’s 100% digital out-of-home data driven capability allows brands to amplify campaigns in retail environments, where buying decisions are made every day. There is no better media placed to get closer to customers.