Adrian J Cotterill, Editor-in-Chief
With OOH advertising one of the fastest growing ad channels, up 15% in Q3 YoY, according to SMI, and marketers looking to get greater return on ad spend through visibility closer to the point of purchase, Geopath has released ‘OOH For The Holidays‘ a fact pack designed to help advertisers find the optimal OOH inventory for their last minute holiday advertising buys.
‘OOH For The Holidays’ analyzes audited inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C. and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased:
· Games or toys in the past three months
· Clothing in the past three months
· Health and Beauty Aids in the past 30 days
· Consumer electronics in the past 12 months
· And those planning to buy video games in the next 12 months
Inventory for Roadside and Place Based are featured, with details on Total Impressions in the market for each, as well as Total Impressions available across the target audiences for each media type.
The free report is available here or by emailing, geekOUT@geopath.org
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