Leading digital outdoor media company QMS has announced that it has become the Official Outdoor Media Partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy.
QMS Chief Executive Officer, John O’Neill told us “As Australia prepares for the Paris 2024 Olympics, we are honoured and excited to enter this agreement with the Australian Olympic Committee. The Olympic movement represents a set of values, principles and behaviours to which all organisations and people can aspire.”
The agreement will see QMS work hand-in-hand with the Australian Olympic Committee (AOC) and all its Partners in the lead-up and throughout the Games in Paris. The multi-year partnership will see the AOC look to engage, inspire and unite Australians to get involved and celebrate the Olympics by utilising QMS’ premium digital out of home network nationally, including its brand-new City of Sydney street furniture network.
The AOC’s Chief Executive Officer, Matt Carroll said: “We are delighted to welcome QMS to the AOC partnership family, as we look towards Paris 2024. As our exclusive OOH Team Partner, we look forward to working with them to inspire community engagement across our all of our Olympic activities including the #HaveaGo initiative which drives grassroots participation in Olympic sports in partnership with our Partner family.”
Through its partnership, QMS will also activate employee engagement programs nationally that bring to life the values of the Olympics and further support its commitments to diversity, inclusion and belonging under its Q-Cares pillar.
QMS’ partnership with the AOC extends beyond the 2024 Paris Games to support the 2026 Australian Olympic Winter Team in Milan-Cortina, Italy.