Among the brands having launched (or soon to be live) via #OutfrontPrime are Gossip Girl who have partnered with leading social media influencers to amplify their new campaigns:
In the week leading up to the Gossip Girl Season 2 premiere, HBO Max is making their own NYC subway announcements with Gossip Girl’s iconic narrator, Kristen Bell.
The surprise and delight moment comes when instead of hearing an announcement of the next train approaching, commuters hear Kristen Bell announcing the approaching intrigue coming in Season 2.
These announcements can be heard on subway platforms across the city, including Grand Central and 86th Street Station. One playful announcement: “Greetings followers, Gossip Girl here. They say New York is the city that never sleeps, but don’t forget, neither do I. Dig up the dirt on your favorite Constance Billard socialites with me and catch the season 2 premiere of Gossip Girl this Thursday, only on HBO Max. You know you love me, xoxo.”
To directly connect the experience to social, HBO Max is also having influencers such as telsha, marjon, jaegurly, spicy.mayo/yaminah, harryveryhill, and davis visit the iconic stations and share out the experience to their following.