The conversation around decarbonizing media campaigns gained significant momentum in 2022, GroupM introduced a global measurement framework, AdNet Zero appointed John Osborn to launch its US operations, and Brian O’Kelley launched Scope3.
Volta has just open-sourced their own environmental impact calculator which allows agencies and advertisers to estimate the amount of CO2 emissions they will avoid by running a campaign on Volta’s dual media + EV charging network.
You can check out the new campaign emissions calculator here.
This calculator coincides with the launch of the recently-published Climate Conscious Consumer research study which was conducted by leading independent research firm, F’inn. With 55% of US consumers factoring in the environment when making a purchase, it’s critical that agencies and brands evolve their media plans to reach these audiences on a genuinely sustainable medium.