Pikasso Italia Is Born

Andrew Neale

Founded back in 1986 we see that Pikasso Group has established Pikasso Italia srl.

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, told us “The decision to establish Pikasso Italia, extending the Group’s business for the first time in Europe, is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value”.

The group is now present in 11 countries, with a total of 13,000 advertising spaces, 450 digital screens, 73 exclusive concessions and more than 300 collaborators.

Pikasso Italia’s mission is to contribute to the development of the outdoor advertising industry in Italy by bringing its technical, technological and marketing know-how.

Pikasso is typically distinguished by aesthetic and custom design panels, high quality digital screens, accurate maintenance, use of data and audience measurement, creative innovation (as demonstrated by the promotion of augmented reality) and programmatic selling.

The company has three objectives: Classic and Digital Large Formats (DOOH) in Milan and Rome, advertising concession of Malls and retail advertising in Supermarkets and special projects.

Pikasso has just completed the acquisition of four large format locations, two of which will be digitized in 2023. The commercial launch will take place soon under the name of ‘Milano Collection’.

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