Adrian J Cotterill, Editor-in-Chief
Mexico Tourism has initiated an out-of-home campaign that is 100-percent transit-focused to encourage Los Angeles – area residents and commuters to vacation in beautiful Baja California.
Partnering with OUTFRONT Media the campaign uses eight fully-wrapped large format buses featuring eye-catching signage with bold colors and large lettering, inviting folks to come spend some time relaxing in vibrant Baja.
Left-to-Right: Standing in front of one of the wrapped buses outside of OUTFRONT Media’s Los Angeles offices are Genesis Rosales, Sales Representative, OUTFRONT Media, Tiffany Le, Sales Director, OUTFRONT Media, Marina del Pilar Ávila Olmeda, Governor of the State of Baja California, Miguel Aguiñiga Rodríguez, Secretary of Tourism of the State of Baja California and Christine Rose, Regional Marketing Director, West Region, OUTFRONT Media.
In all there are six different sets of creative ads and the campaign is running into next February. OUTFRONT Media is widely regarded as a pioneer in the OOH transit advertising space among brands and their agencies.