The Outdoor Media Association (OMA) has welcomed Digital Out of Home advertising platform LUMOS as the 49th member to the association and the 12th new member in 2022.
This year marks the biggest membership growth for the association since inception in 1939.
Charmaine Moldrich OMA CEO told us “LUMOS is a natural fit for the OMA membership and is proof that Out of Home can be a traditional media channel as well as a tech driven powerhouse. We look forward to working with LUMOS as we align and bolster our Programmatic offering as an industry. We are delighted that our innovation and leadership in the areas of audience measurement and research proving Out of Home effectiveness are attracting new members”.
LUMOS is a DOOH advertising technology platform, introducing programmatic IoT-enabled LED smart screens displaying DOOH advertising to the booming home delivery economy. LUMOS’ innovative technology platform allows it to run geo-targeted DOOH campaigns to reach a local audience, nationwide.
Eric Fan, LUMOS Founder and CEO said “Joining the OMA is an important part of our growth in the Out of Home industry. Having just exceeded our recent funding round, we are well positioned to even further scale our footprint, develop advanced data-driven ad reporting capabilities, and roll-out more innovative IoT-enabled ad solutions to deliver scalable and targeted physical and digital ads for businesses across multiple cities.”
Outdoor companies that have joined the OMA in 2022 include Civic Outdoor, GoTransit Media Group, Helio, Hivestack, Scentre Group Brandspace, The Media Shop, Tonic Media Network, Vicinity Centres, Blue Tongue Outdoor and SureVision.