Christie’s Ventures Invests In @ProtoHologram

Adrian J Cotterill, Editor-in-Chief

Christie’s Ventures, a new enterprise through which Christie’s (a British auction house founded in 1766 by James Christie) can engage with earlier stage companies that (may) have direct relevance to their businesses has invested in Proto (formerly Portl) paving the way for further collaboration between the two companies.

Proto of course specialises in telepresence technology, pioneering new forms of ‘hologram’ technology with its Proto Epic and other products. This year we have seen several high profile uses of Proto technology by Christie’s linked to auctions, including the display of digital artworks by Degas, Giacometti and the Lalannes, with presentations by Christie’s curators and executives in hologram form.

Devang Thakkar, global heard, Christie’s Ventures, told us “It has been exciting to see David and his team’s vision come to life via their various product lines, the Epic and most recently the M. Our teams have been able to work very closely together to apply this powerful technology to bring a delightful experience for the first time ever into the art market.”

Christie’s Ventures focus is early-stage technology and FinTech companies, built by proven-track record founders, which can apply solutions to opportunities or challenges in our market.

No details of the transaction were given.

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