Adrian J Cotterill, Editor-in-Chief
INTERSPORT Switzerland has chosen Mood Media and LG to equip its new Alpine store concept in Crans-Montana, in the heart of the Swiss Alps, with the latest audio-visual retail technology.
The hi-tech upgrade is instantly visible from the moment sports equipment shoppers approach the shop. In its front window, Mood Media, has installed a 350x200cm LG display screen. It uses the latest LED technology to ensure its picture is bright enough to be seen even when the mountain sun is shining directly on the window. The screen has a light sensor attached so its brightness can be adjusted automatically.
Stephan Schläfli, Head of Partner Business of INTERSPORT Schweiz told us “Alpine sports stores are traditionally quaint, but we wanted to support them in providing a more modern digital experience. The technology allows us to give our customers a fully immersive experience even before they enter the front door and the speaker system provides a lively ambience to keep them coming back. This is a great example of how despite a very traditional setting, retail technology can be integrated and used to provide the best possible shopping experience.”
Inside, there are three in-store digital displays that introduce shoppers to the brand’s full range and explain their options to buy or rent equipment. The store make-over is not limited to displays, though. Sixteen Bose speakers, backed up by three subwoofers (for deep bass) have also been installed, all powered by a pair of high-quality Bose amplifiers.
Rim Postumus, Global Accounts Director at Mood Media. said “INTERSPORT specifically designed this concept for stores in Alpine countries for sales and rental of outdoor and winter sports gear and apparel. Adding digital store elements is part of the global 2.0 store revision program being undertaken by the company. The technology allows the staff to quickly update and roll out new seasonal campaigns straight to the screens, without the need for waiting for printed promotional material.”
Staff can control the audio-visual system via a supplied touch panel which integrates with the Mood Harmony Content Management System (CMS). Content owned by INTERSPORT and its partners is planned so products can be promoted according to the brand’s marketing campaigns calendar. This can be supplemented with a local and seasonal video content strategy for each store. Additionally, staff can stream INTERSPORT’s international music playlist on the improved audio system.
This is important because recent Mood Media research found that the right music and visual immersive technology is key to providing the pleasant ambience that 71% of shoppers say is essential when choosing a physical store over shopping online.
The store is of particular significance for INTERSPORT because it represents the roll out of its new hi-tech Alpine concept in the traditional setting of a picturesque Swiss Alps resort.
Mood Media CEO Malcolm McRoberts will be speaking at the Solomon Partners Media and Entertainment Summit in New York City on January 24 and 25, 2023.
A networking breakfast and lunch, as well as light refreshments, will be provided on the first day of the summit. The event takes place at 1345 Avenue of the Americas on the Concourse Level.
More information can be found here.
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