Marks & Spencer Pilots Zyler Virtual Try-On Technology

Adrian J Cotterill, Editor-in-Chief

UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience.

M&S recently brought the technology to their Oxford Circus, London and UK Harrogate branches, where the feature was trialed with clothing brand Jaeger .

The technology aims to provide a personalised shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants then guide customers through the process and give style advice.

CEO of Zyler, Alexander Berend told us “This is a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them. We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology, an AI technology solutions company based in London, UK.

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