Adrian J Cotterill, Editor-in-Chief
Eggs seem to be the latest product to be in short supply in the grocery store.
In response, JUST Egg, the world’s leading plant-based egg brand has launched a campaign to make sure shoppers and retailers know that their sustainable products are (actually) more available than ever.
JUST Egg’s ads are running on the Volta Media Network and this past Sunday, JUST Egg ran a full-page advertisement in The New York Times.
Volta’s digital screens are located right next to grocery stores where JUST Egg products are sold, allowing the brand to influence consumers’ shopping lists moments before they grab their carts.
We are told that because Volta’s media network is built into the company’s electric vehicle (EV) chargers, JUST Egg’s campaign is directly supporting emissions-free transportation, furthering the brand’s sustainability commitments. The campaign alone is estimated to avoid 16,000 pounds of CO2 by powering electric miles.
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