Audio Branding Congress 2009, Hamburg

Adrian J Cotterill, Editor-in-Chief

The Audio Branding Academy has organised the first international expert congress for acoustic brand communication which is being held in Hamburg, Germany on the 14th November 2009. Only 24 tickets are left.

Audio branding experts and interested parties from all over the world will meet to discuss the latest trends and exchange information about the new emerging discipline of audio branding.

British musicologist Prof. Dr. Adrian North (Heriot-Watt University, Edinburgh), Julian Treasure (author of Sound Business) and Walter Werzowa from Hollywood will be some of the speakers.

Audio Branding Congress 2009
14. November, 9:00 am – 10:00 pm
At Dialog im Dunkeln
Alter Wandrahm 4
20457 Hamburg, Germany

Audio branding is described as the process of brand development and brand management by use of acoustic elements within the framework of brand communication.

It is part of multi-sensory brand communication and holistic corporate design. Audio branding aims at building solidly a brand sound that represents the identity and values of a brand in a distinctive manner. The audio logo, brand music or the brand voice are characteristic elements of audio branding.

About the Audio Branding Academy

The Audio Branding Academy was founded by Cornelius Ringe, Kai Bronner and Rainer Hirt in Hamburg in February 2009. It is the first independent institute for acoustic brand communication, aiming at promoting an intentional and responsible use of acoustic stimuli
within brand communication. The Audio Branding Academy is a unique competence center for intersection points of brands, sound and environment and combines a forum, think tank, expert network and education. It hosts the annual Audio Branding Congress and regularly organizes workshops on various audio branding related topics.

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